Barista Bros is a new entrant into the Kenyan market with its premium “three in one” coffee that combines, coffee, real creamy milk and sugar. These are distributed through coffee makers in strategic locations, and sachets in retail centres.

Following observations of the Barista Bros brand in various markets, we were tasked to create a collection of point of sale materials for the creation of awareness and increase in product uptake. We, therefore, implemented the campaign “Deliciousness is in the Detail” that is poised to create awareness in strategic locations across the country.