Amedeo
BUILDING
BRAND LEGACY
Follow us

Search

Appletiser Market Penetration Campaign
  -    -  Appletiser Market Penetration Campaign
Appletiser with the parent brand “Appletiser” made a recent entry into the Kenyan market. The product is made of lightly sparkled 100% apple juice. It is natural, yet captivating with its texture that helps it present itself as the perfect mixer.

We were tasked to come up with a theme that would contextualize the product to the Kenyan
market, and create materials and a campaign that would cut across to various market segments. We, therefore, created an African
based theme, alongside the parent brand campaign named “The Ultimate Cocktail/Mocktail Companion”. The combination has since hit the market and starts to have an impact on different media channels.

Category:

Date: