Skiza Tunes is a subscription-based callback entertainment service by Safaricom targeting the mass market.

Safaricom was seeking to increase its new subscriber base directly through digital marketing to at least 100,000 new daily users. To fulfil this mandate Eye Zone set up a consortium with Social Meds Digital and Black Citrus who are successfully fulfilling this mandate by using a combination of social media and programmatic advertising, coupled with a captivating campaign for rapid penetration of countrywide specific markets.