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Schweppes Tonic Cans Market Penetration Campaign
  -  Schweppes Tonic Cans Market Penetration Campaign
Two new Schweppes brands (Floral Pink Tonic, and Cucumber Tonic) are set to hit retail stores in Kenya in a few weeks.

The two tonics introduce a brand new flavour to soft drink consumers, with a key focus on the creation of cocktails and enjoying of tonics with a “twist”.

Following observations of launches of these two tonics in various markets, we were tasked to create a collection of point of sale materials for the creation of awareness and increase in product uptake and penetration. We, therefore, implemented the campaign “New Cucumber Tonic and Floral Pink Tonic” which is poised to create awareness in strategic locations and major urban retail centres in Kenya.