The Black Citrus approach to definition and growth of legacy brands
We create experiences that transform brands, grow businesses, and enrich lives. Every brand moment at Black Citrus offers a new opportunity to invent, create, explore, learn, and ignite.
Corporate Brand-Business Strategy
At Black Citrus, we believe in brands understanding who they are, and where they are going. Our strategic minds help our customers define their brands and set them up for growth in the ever-growing dynamic marketplace. We are careful to fully understand the business, current market conditions, global trends, and practices. We then derive strategies that traverse the marketplace and set brands up for holistic growth.
Product Research, Analysis and Enhancement
Every brand needs to understand its customer’s needs, observe their customer’s behaviors, and adapt to global trends to remain relevant. A holistic understanding of the user’s needs and wants, combined with traditional research expertise drives our
strategy, design, and technology decisions from conception, through to measurement and optimization.
Corporate Brand-Business Promotion
We combine the use of creative approaches, marketing, Public Relations, advertising, technology development, and digital media to bring the consumer to our client’s doorstep. We don’t do pretty, we do smart and powerful. We help our clients evolve into effective brand publishers and create new ways to reach and engage with their audiences. This is through the combination of brand strategy with digital
strategy, data, and user research to find a brand’s true capability. This is then turned
into content, products, services, and campaigns that cut through the clutter of advertising.
Corporate Brand - Business Management
For a brand to become a legacy, there is a need to continuously manage it. Our approach combines the use of brand audits, measurements, and monitoring of the growth of both the brand and the business. We then structure-activity schedules that ensure that the main brand drivers (product, staff, system and structure alignment, and market penetration) are in line with the brand strategy and growth plan. Constant alignment is also done to ensure that each year, there is progress in Brand-Business Growth.