We were tasked to come up with a theme that would contextualize the product to the Kenyan
market, and create materials and a campaign that would cut across to various market segments. We, therefore, created an African
based theme, alongside the parent brand campaign named “The Ultimate Cocktail/Mocktail Companion”. The combination has since hit the market and starts to have an impact on different media channels.
Category:
PromotionsDate:
May 26, 2021