Silverbird travel has been in the market offering travel solutions mostly to corporate clients. After the prolonged election period of 2017, they realized that needed to rethink their business model. They approached us to help guide them through the process.
After extensive research and analysis of the market, we recommended that that they should focus on Leisure Travel with an emphasis in creating lasting memories for their clients. With their long record and relationships in the travel sector, it was a no brainer as they could get their clients competitive rates.
Their positioning was therefore “The heritage of dependable stature in travel” To move to the next chapter, their identity was refreshed to reflect the new direction as well as make it modern to appeal to the younger generation of travelers.