Image Matters is a new entrant into the market. The brand was having numerous services under the parent brand that needed organizing for the sake of clarity and effective reach of target markets through traction and correct messaging.
Black Citrus therefore did extensive research on her area of business, and in tern created a structure that would show how the different brands work together, and those that do not would have to take on a different route into the market.
Effective brand architecture was defined, and there after an identity with different looks and feels based on the African motif was created. The segmentation then became very clear to and is now appreciated by the wider target market. Other products will be later launched into the market.